Glede

Background

Norway-based Glede runs a corporate gifting platform that lets companies in Norway and Sweden send gifts to employees, customers and other important contacts. Every gift has to be easy for the recipient to redeem. To make that work, Glede had built its own partner platform for redemption, which was time consuming to run and needed constant maintenance, taking effort away from growing the business.

Solution

Since 2022, EML has provided Glede with a prepaid card carrying spend restrictions that allow it to be classed as a gift card. Rather than relying on its own redemption platform, Glede now sends each recipient a single, flexible gift card, giving them more choice in how they use their gift. EML handles the issuance and spend controls behind every card, leaving Glede free to focus on its platform and its customers.

Outcome

Glede has sold more than NOK 370m in gift cards since 2022. In December 2025, it sold more than NOK 127m, around a third of that total. The growth has been recognised well beyond the gifting market, with Glede recently being named Norway's 15th fastest growing technology company on Deloitte’s Technology Fast 50 in 2026, which ranks Norway’s fastest-growing technology companies.

“EML always aim to deliver in a space that is highly regulated and very challenging to operate.” — Fredrik Sørmo, CPO and Co-founder, Glede