PLATFORM · WHITE LABEL SOLUTIONS

White label card and payments programs.

Launch cards, accounts, apps and portals under your name and brand, backed by EML Payments connected platform and payments expertise.

Choose between flexible integration options that keep your brand and customer relationship at the centre.

Regions supported
Available in Australia, the UK and Europe
EML prepaid card beside a phone showing a branded card app

Trusted to run white label and other payment programs across APAC, Europe, the UK and North America

30m+
Cards issued every year
Mastercard and Visa Principal Member
1,100+
Client programs supported  
Across 27 countries
20+ years
Running complex payments programs  
PCI DSS, SOC1 Type 2, SOC2 Type 2, SSAE-18 audited

Own the experience without building every component.

White label solutions lets you add cards, accounts and payment experiences to your proposition while EML provides the platform and regulated capabilities underneath.

Keep your brand at the centre

Extend your identity across the card and digital experience, so customers continue to interact with a brand they already know.

Woman holding a branded card and checking her phone

Get to market with less complexity

Use established issuing, processing, scheme and program capabilities instead of assembling the entire payment stack yourself.

EML prepaid card beside a payment terminal

Build the experience your way

Start with hosted, branded experiences or integrate more deeply through embedded components and APIs.

Man at a laptop holding a card and phone

Create more value around payments

Combine controlled spend, rewards, data and new customer journeys to the products and relationships you already have.

Shopper holding a phone showing a rewards balance

Your proposition.
Our payment infrastructure.

White label doesn't mean the regulated provider disappears. It means each party owns the parts it's best placed to run.

You own
Your brand and market proposition
The customer relationship
The products and experiences you offer
The program rules and customer eligibility
How the solution connects to your wider ecosystem
The commercial relationship with your customers
EML provides
The issuing and processing platform
Applicable licences, BINs and scheme connectivity
Transaction authorisation, settlement and reporting
Configurable payment and spend controls
Security, fraud and compliance capabilities
The operational services agreed for your program

Your customers interact with your brand.

EML brings the regulated platform, payments expertise and partnership to help bring your vision to life and evolve it as you grow.

Product capabilities vary by region. Contact our sales team for details

Choose how your experience comes together

Choose the approach that fits your customer experience, technical capability and launch requirements.

Explore Integration Options

Use our white label experiences

Apply your brand to EML-hosted apps and portals. A faster route for teams that want a complete branded experience without building every interface.

Embed selected journeys

Add selected cardholder and program journeys to your existing channels through embedded components and SDKs. Customers remain inside your app while EML powers the payment functions underneath.

Build on our APIs

Design the journeys and interfaces yourself, then connect to EML for issuing, processing, controls and money movement.

Your white labelled payments platform

Connect what you need. Control how it runs. Compete with intelligence.

Plug in once and configure your program your way to issue, move money and embed finance into your customer journeys. Reduce complexity, strengthen control and scale with one platform that’s built for what comes next.

Issue

Create accounts, cards and wallets at scale.

Explore Issue

Move

Collect, fund and pay out across rails and currencies.

Explore Move

Process

Control how money behaves in real time.

Explore Process

Protect

Build trust into every transaction.

Explore Protect

Engage

Incentives and insights to drive growth.

Explore Engage

Connect

Build with white label portals, pre-built components or direct integration.

Explore Connect

The regulated parts, already connected

Your branded program sits on established issuing, processing, scheme and security infrastructure.

Issuing infrastructure

Run through the issuing model agreed for the program and market, rather than building an issuer capability from the ground up.

Scheme connectivity

Support eligible Mastercard and Visa programs or use private-label cards when acceptance needs to be limited to defined merchants, locations or environments.

Processing and settlement

Authorise transactions, move funds and manage clearing, settlement and reconciliation through one operating environment.

Security and protection

Protect card and program activity through PCI DSS Level 1 infrastructure, authentication, fraud controls and monitoring.

Regional expertise

Work with teams that understand the local schemes, regulations and operating requirements behind each program.

Product capabilities vary by region. Contact our sales team for details

EML prepaid card resting on a stone ledge
fREQUENTLY ASKED QUESTIONS

What brands ask before launching

What is a white label payment program?

It is a card, account or payment experience delivered through your brand while a specialist provider supplies the technology, regulated infrastructure and expertise underneath.

No. A white label experience leads with your brand. Co-branding gives both organisations visible roles. The regulated issuer is disclosed where required in either model.

Not necessarily. EML Payments can provide the applicable issuing and program infrastructure in supported markets, depending on the program structure.

BIN sponsorship may form part of the model, but the EML proposition can also include issuing, processing, controls, branded experiences, reporting and program services.

Yes. Available approaches include EML-hosted white label experiences, embedded components within your app and fully API-led journeys.

Yes, depending on the product and market. Supported programs can include physical cards, digital cards, or both, and provisioning to supported mobile wallets.

This depends on the integration model. Hosted experiences provide defined branding options. Embedded components offer more control within your existing app. APIs allow you to design the experience yourself.

Your team, EML or a shared model can provide support. Responsibilities are agreed during program design.

The data roles, access and responsibilities depend on the program structure and applicable regulatory requirements.

Yes. EML can help assess the cardholders, balances, controls, data, integrations and operational processes involved in moving an existing program.

The timeframe depends on the product, region, integration approach and required program services.

Bring the brand. We will map the program.

Tell us who the program is for, what the money needs to do and how much of the experience you want to own.

We'll map the cards, accounts, platform capabilities, licensed infrastructure and integration model behind it.