Retail · Gifting, rewards and loyaltyThe gifting, rewards and payments platform for shopping centres, retail brands, stadiums, venues and partners looking to issue, manage and grow modern gift card programs.
Global leaders in prepaid gifting and incentive programs
Customers increasingly expect gift cards to be digital, easy to access and ready to use across the channels they already shop in.
EML brings physical, digital and virtual cards, configurable spend controls, wallet provisioning and programs support together, so centres, brands, venues and incentive teams can run every gifting program on one platform.
Create a better way to run gifting and rewards, combining instant delivery for customers with stronger control and clearer data for your teams.
Sell through supported in-store, online, app and bulk channels, with physical, digital and virtual formats to suit the experience.
Define where value can be used by merchant, category, location or amount, from a single retailer to a whole centre or venue.
Bring your identity across the card and supported digital experiences so the program feels like part of your brand.
Real time reporting on issuance, activation and spend, with up to 40 data points per transaction, so you can see who is buying, where value lands and what to do next.
From a whole centre to a sold out stadium to a reward in the right hands, configure how value is issued, controlled and redeemed around your program and the people receiving it.
One card accepted across every store in the centre, sold at the concierge desk, online or straight to a mobile wallet, with balances, settlement and spend data in one place.
Your own card carrying your brand throughout, physical, digital or virtual, sold online, in-store or bulk B2B, and redeemable everywhere you trade.
Use controlled payment programs across concessions, merchandise and other supported venue spend, with transaction and settlement visibility built in.
Deliver branded value for sponsorship, hospitality, recognition and incentive programs, with controls around how funds can be used.
Add card-linked rewards, merchant-funded offers or other supported loyalty experiences alongside your payment program.
* Use cases vary per region, contact Sales for more information.
Gifting has to work on both sides: for the teams running the program and for the people buying, receiving and spending the value. EML helps you combine a better customer experience with clearer control, reporting and less manual work behind the scenes.
Run a gifting program that is easy to sell, simple to manage and visible from issuance through to spend.
Every card sold is revenue in the business before a single item is redeemed.
Restrict acceptance to your store, your centre or your venue, or open it wider when the program calls for it.
Digital and virtual cards in seconds. Physical cards produced, personalised and delivered in bulk to stores, or posted direct to recipients.
Card, app, checkout and wallet carry your brand, so the program markets you every time it is used.
Real time financial, transaction and merchant reporting, with spend broken down by store, category and campaign.
Maintain visibility over outstanding balances and program liabilities, with commercial treatment defined as part of the program model.
Run centre cards, branded cards, venue cards, incentives and loyalty on one platform
Give recipients a card that works the way they already pay, with no vouchers, codes or hoops.
Digital and virtual cards arrive by email or text and are live immediately.
Support customers who want a card in hand and those who prefer a digital experience.
Add eligible cards to supported digital wallets, including Apple Pay and Google Pay where available.
One balance, spendable in store, online and in app, without the recipient having to work out where it is accepted.
Give customers supported ways to view balances, transactions and card details.
We power Glede’s corporate gifting with flexible prepaid cards, giving recipients more choice while making gifting simpler to deliver at scale.
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One partner with the card issuing and processor platform, the licence and the people to launch your program and keep it running as it scales.
Cards, accounts, wallets, money movement, controls and data brought together and configured around your program.
APIs, pre-built components, white label portals and partner integrations. Connect in the way that works for your team.
Issuer, processor and program manager capability in one place, with the licensed infrastructure to run complex and regulated programs end to end.
Real experts alongside the technology, from pilot through to live operation. You get a partner, not a ticket number.
Security, access controls, data protection, fraud monitoring and sanctions screening protect your program, your users and your money, informed by local regulatory environments.
Live across APAC, Europe, the UK and North America, with teams who understand local rules, schemes and market realities based on decades of experience.
Tell us what you want to launch, replace or improve. We’ll help identify the right card formats, controls, distribution model and support for your program.
Share a few details and we will route your enquiry to the right regional team.
