Fair for You

Background

Millions of UK households sit outside mainstream credit, with limited options when essential purchases arise. Social enterprise Fair for You was built to change that, offering affordable and transparent credit for the things that keep a home running such as appliances, furniture and groceries.

Solution

For the past 6 years, EML has powered the programme's payments end to end. Approved loans are issued instantly onto a prepaid Mastercard provided by EML under its Mastercard licence, with acceptance controlled to a trusted network of retail partners. Customers pay in store or online, the same way everyone else does. EML's infrastructure handles issuance, disbursement and spend controls, so Fair for You can focus on what it does best, lending well.

Outcome

Fair for You is one of the UK’s leading responsible lenders, providing affordable credit to households underserved by mainstream finance. Demand continues to grow: a single campaign with Iceland Foods generated more than 10,000 applications in just one week. Independent research demonstrates the wider impact, with more than 30% of borrowers able to move away from credit altogether, rent and mortgage arrears more than halved, and an additional 11,700 households able to put money aside.