EML's Everyday Deals Program

EML Everyday Deals gives cardholders access to merchant-funded discounts from hundreds of participating brands, adding more value to eligible card programs without adding cost for program owners.

Background

Every card program competes to stay top of wallet. Across sectors including workforce, commercial and government, program owners need ways to give cardholders more value and encourage ongoing card use, without adding significant cost or complexity.

Solution

EML Everyday Deals connects cardholders with merchant-funded offers from leading Australian brands. Discounts are applied automatically when cardholders spend at participating merchants, with no coupons, codes or separate sign-up required.

The program can run alongside an existing eligible EML card program, with offers available through the EML app or integrated into a customer's own app using EML SDKs. Because the offers are merchant funded, program owners can give cardholders additional value without adding to their marketing budget.

Outcome

Everyday Deals now gives more than 540,000 cardholders access to offers across 600+ participating brands, with savings of up to 40%.

By making savings part of the everyday card experience, the program gives cardholders more value from purchases they are already making while giving program owners another reason for their card to stay top of wallet.

More Customer Stories

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