The new provider of gift cards for the Bullring shopping centre has proved to be a seamless transition for all concerned. The most significant improvement from a finance perspective has been the back end reconciliation of the system. Previously, a member of the finance team would have needed to complete this task which was lumpy and time consuming. However, the new provider, EML, has all that covered. Now a simple check of cash receipts is all that is needed and its contents banked locally.