EML Attends ICE 2017


EML just concluded a successful appearance at ICE Totally Gaming 2017, held February 6-8 at the ExCeL Centre in London. 


For the second consecutive year, EML has attended ICE, which is the most important event on the European Gaming industry calendar. With more than 40,000 delegates attending, ICE brings together the leading operators and suppliers for a week of intense networking at the ExCeL Centre – and is the best attended show of its kind.


“The EML stand was buzzing with excitement as we welcomed new prospects and existing partners to join us for new product demonstrations and to progress on-going sales processes,” says James Fleming, Commercial Director of EML Europe.


Tom Cregan, Group CEO, Richard Anderson, Group Head of Sales & Marketing, and Rachelle St Ledger, CEO Australia all travelled from Australia to join Stuart Green, CEO Europe, James Fleming, Commercial Director and Eve Goff-Taylor, Business Support on the stand.


The EML stand promoted our unique Payout and EachWay® card offerings for betting and gaming companies. These solutions offer real-time cash-in, cash-out functionality, and real-time access to funds on a gaming account. Customers can cash load online gaming accounts via an extensive retail network, and withdraw funds at an ATM or spend winnings at point-of-sales across the Mastercard® network.


“The show was a great success and we left ICE this year full of confidence in both the EML solution and the timing of our offering. 2017 promises to be a very exciting year for our business we continue to press home our position as the leader in instant payout and loyalty solutions for the international gaming industry,” Fleming says.


Learn more about EachWay® and Payout cards