“We have always viewed the winnings card solution as a unique and successful way for bookmakers to provide a better experience for their customers. The fact that Ladbrokes has embraced this and has now expanded it to all their brands reaffirms this belief. The EML platform is perfectly designed to enable these types of solutions. By providing an instant access to funds it allows for an organization to develop a better customer engagement and interaction strategy by being able to provide the tools to integrate in a seamless manner.”