Case Study

WOW!

Virtual cards

VIRTUAL SPENDS

MILLIONS FACILITATED EACH MONTH

NO CHEQUES

LESS FRAUD AND MORE EFFICIENCY

Worth phoning home about

The situation
The 6th largest cable provider in the United States, WOW! offers television, internet and phone services to more than 7 million consumers across 10 states.
The challenge
With hundreds of suppliers and thousands of cheques to write each month, they needed a more efficient – and profitable – way to pay.
The solution
EML designed a custom enrolment campaign and reached out to vendors on behalf of WOW!, tailoring their messages based on suppliers’ size, spend, industry and current credit card acceptance. WOW! was quickly making virtual card payments by January 2017, and just 5 months into the program, their virtual card spend had reached $6 million per month. And the success continued. Now, instead of writing thousands of cheques each week, they send a single file to EML containing all their scheduled payments from card-accepting vendors. EML, a certified payment processor, then converts that file into virtual card payments and sends them directly to WOW!’s suppliers via email, web portals and STP.
The outcome
The cash flow created by WOW!’s supplier payments program will lead to even greater accounts payable efficiency. They’re currently using their newfound revenue stream to implement a new ERP, which will in turn allow for fast, automated payments to larger and more strategic suppliers. Ultimately, these operational improvements will afford WOW! faster growth and greater stability.