Re-imagining the air-conditioning purchase experience through Futjitsu incentive cards, creating opportunities for greater customer loyalty.
Consumer promotional card
A breath of fresh air
Fujitsu is a leading supplier of air conditioning products in Australia. Focusing all of their research and manufacturing strengths into one core area has resulted in the world-class, market-leading air conditioning products you see today.
Fujitsu sought a product that would provide customers with an added incentive to purchase their products, without offering it in cash form.
EML, in partnership with Edge loyalty was able to develop a non-personalised customised VISA gift cards to replace cash incentives. This allowed Fujitsu to implement the cards as is a rewards/rebate program where cardholders receive a gift card for purchasing a Fujitsu air conditioner or Heater. The cardholder use a unique code to claim the card online and it is then sent to their address for activation and use. The cards are single load, up to the value of $400 and allow cash out.
EML and Edge assisted Fujitsu in incentivising customers to select their product over other competitors in a secure, time effective way. Also minimising costs through customer activation and breakage.