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April is International Customer Loyalty Month, so it’s a great time to discuss what to expect in customer reward programs. Reward programs are no longer a one size fits all solution. Transforming a casual shopper into a life-time customer requires learning how to create brand loyalty and maintain engagement. If you already know what you’re […]
As Sports Betting continues to expand across the U.S., the proposed introduction of Integrity fees has been raising questions in the states looking to legalize sports gambling. ‘Integrity’ and ‘gambling’ were words we would have never expected to see together in the black market world we lived in just a year ago, but as the […]
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