EML Payments USA, LLC, a wholly-owned subsidiary of EML Payments Limited (ASX: EML), in conjunction with PayWith Worldwide, Inc. (PayWith), is pleased to announce the launch of a pioneering community rewards program for Bangor Savings Bank (BSB), called Buoy Local® Community Program. The program merges payment, loyalty, rewards and gift functionality into a mobile app and a single card.
BSB is one of the largest community banks in Northern New England with 54 locations in Maine and New Hampshire. EML and PayWith worked with BSB to develop a unique, all-in-one loyalty solution to reward Buoy Local® App users for shopping within a “coalition” of local, independent businesses. The solution links PayWith’s proprietary, digital rewards platform and mobile app to EML’s payment card processing capabilities. The result is a comprehensive solution that empowers local merchants to present digital offers to Buoy Local® App users for instant, on-site redemption.
Together, EML and PayWith technologies are helping BSB evolve their existing Buoy Local® Gift Card into a multi-functional rewards program. The new program will enable cardholders to link their Buoy Local® Gift Card and a BSB debit card as funding sources in the mobile app. Customers can earn reward points by shopping or dining at participating local merchants, and then redeem reward points and merchant offers in real-time at the point-of-sale, at any merchant within the coalition.
The new Buoy Local® Community Program includes participating locally owned businesses in Bangor, Portland, and Belfast, and will grow to include local businesses throughout Maine in the upcoming months.
Bangor Savings Bank CEO Bob Montgomery-Rice said, “The new Buoy Local® Community Program exemplifies the bank’s commitment to support our local communities and businesses. By leveraging the innovative PayWith mobile rewards platform, we are able to reward consumers for buying local and keeping their dollars close to home at participating local businesses.”
Eric Mettemeyer, CEO of EML Payments North America said, “We are thrilled to launch this exciting ‘shop local’ program with Bangor Savings Bank and PayWith. The program is a perfect example of how EML is innovating payment technology across North America, Europe and Australia.” Mettemeyer added, “This solution is not just for community banks and credit unions. It can be implemented quickly for a wide array of highly competitive industries such as retail, hospitality, travel and entertainment.”
PayWith Worldwide Inc. is focused on making card programs better. We deliver relevant real-time rewards and benefits to consumers. We connect consumers to bricks and mortar businesses; bringing accountability to the world of advertising. We develop enterprise-grade solutions that integrate mobile communications, payment processing, real-time data and analytics to enrich consumer experiences. Working with organizations who have existing card programs in market we turn their traditional cards into advanced, mobile-centric marketing and communications tools that engage their customers to transact and spend more frequently. Currently, we provide innovative solutions in the United States, Australia and Canada. For more information, please visit www.paywith.com.
About Bangor Savings Bank
Bangor Savings Bank, with more than $3.7 billion in assets, offers retail banking to consumers as well as comprehensive commercial, corporate, payroll administration, merchant services, and small business banking services to businesses. The Bank, founded in 1852, is in its 166th year, with 55 branches and on the Web at www.bangor.com. The Bangor Savings Bank Foundation was created in 1997. Together, the Bank and its Foundation invests over $1 million into communities in the form of nonprofit sponsorships, grants and partnership initiatives.
About the Buoy Local® Community Program
The Buoy Local® Community Program is based on the “buy local” concept of shopping independently owned businesses within local communities. The Buoy Local program delivers contemporary mobile engagement and loyalty technologies to help meet the unique needs of participating businesses. The Buoy Local® Gift Card is accepted only at participating, locally owned shops, restaurants and businesses around Maine. Bangor Savings Bank customers can buy a Buoy Local® Gift Card via their ecommerce website, or at participating Bangor Savings Bank branches. Maine businesses can sign up to participate in the program by visiting www.buoylocal.com. The Buoy Local Gift Card is issued by MetaBank®, Member FDIC. MetaBank is issuer of the card only and does not endorse or sponsor the optional rewards program.